Archive - Seen & Understood

7: Cultivating stillness

Or: how to become the trap door on the feed.

Aug 5 •

March 2025

6: Q1 Winners & Losers - Brand & Culture

Friction is here to stay. I don't care for butter yellow.

Mar 21 •

February 2025

5: The office needs a rebrand.

I'm not talking about a plant wall.

Feb 5 •

January 2025

4: 25 lessons for brands in 2025

We've all moved past prediction posts, right?

Jan 13 •

December 2024

3.2: Chewing and chewing all day long

If less is more, just imagine how much more more would be.

Dec 9, 2024 •

3.1: Something is rotten in the state of Denmark

Putrefaction goes good with green

Dec 6, 2024 •

November 2024

2: Deleting ordinary - On Jags and judgement

Light a candle for your resident brand team. They're going through it.

Nov 21, 2024 •

1: How did we get here?

In which, by way of introduction, I have a tiny crisis about the future of brand.

Nov 11, 2024 •

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